Let’s get right to it, shall we?
How much does an author’s platform matter?
It matters very little to me initially. As long as the author is willing to work on things like creating a website, Facebook, etc, leading up to pub, then I really don’t care if you have it when I contract your manuscript. I only look at websites or Google you once I’ve already fallen in love with the manuscript, to make sure you don’t seem totally wacko (I have yet to see something that made me not buy the manuscript). If I don’t find anything, that’s fine. Better than finding lots of negative things.
Bottom line: I’ve bought lots of awesome manuscripts where the author’s platform is nonexistent. I’ve NEVER bought a mediocre manuscript because the author’s platform is great. It’s all about the manuscript.
What would you like to know? :]